Man's gotta eat, right? Over the months, I've featured a few of my favourite Soho lunch-spots, but let's be honest, if you're like me then you pretty much need to eat lunch every day if you're going to stay alive. Granted, it is possibly less important than breakfast. And dinner. But still, a day without lunch pretty much sucks.
And you can't be spending £10 on a delicious meal at Taro's all the time. Or dropping a 5-bomb at Mooli's on each and every working day. Sometime's lunch is just a thing that needs to get done. Its not always fancy.
You could be all 'DUDES! I am going to Tesco and buying a cheap pot of pasta because this month has 5 weeks and I am saving up for a new hip-flask.' You are a robot and you are ingesting 1x of fuel. You are this guy:
Soho has you covered, as it so often does, with relatively new joint Soho Joe. I am almost sure that the point of this place is to launder money, or its a tax write-off of some kind, because they will sell you a pretty delicious sandwich, which is made right in front of your eyes, for £2. Mental.
SOHO JOE
22-25 Dean Street, W1D 3RY
A fresh mini-baguette, with a simple filling such as red peppers and houmous, or chorizo, tomato and basil. £2 of your hard-earned samolians. HOWEVER. Because I am a classy dude, I bought the significantly more expensive brie and cranberry sandwich. £3.
Fuel rod, prior to loading.
There is nothing wrong with this. There's nothing super super RIGHT about it either, but if the goal is 'eat lunch', I would rather chew one of these than a supermarket sandwich, which will very likely be more expensive, and less delicious.
Their pizza is pretty passable too, £6 for a comically over-sized 12-incher. They also have a nice selection of cakes and salad fillings for the fruitier (and vegetablier) patrons.
My final word on Soho Joe is that the pizza-oven is a delicious Confectioner's pink. Like a giant marshmallow, hidden away in the back.
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